The winner must conform to the principles and ethics of Doctor Paul Joseph Goebbels, Ph.D.
Propaganda should be popular, not intellectually pleasing. It is not the task of propaganda to discover intellectual truths. Those are found in other circumstances, I find them when thinking at my desk, but not in the meeting hall.
- Speech by Joseph Goebbels on 9 January 1928 to an audience of party members at the "Hochschule für Politik", a series of training talks for Nazi party members in Berlin